Alec Hendry is the Senior Director of Digital Media & Innovation Lab for Viacom International Media Networks working across a number of well known brands including MTV, Nickelodeon and Comedy Central. He works across multiple platforms with video workflow and production being a speciality. Prior to Viacom & MTV he worked at new media agency Deepend and was heavily involved with the launch of QuickTime streaming in Europe and a number of world firsts in web casting, including the first live web cast from the Glastonbury festival. He has worked on many award winning projects, including the interactive TV game "Ad Break Tennis" which was awarded a Bafta.